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Hi there, If you celebrate it, Happy Valentines day! This week, WordPress developers and co-workers share their experiences exploring AI workflows around development and creation. These are exciting times for sure! It’s good to be back behind the mic after an operation that irritated my vocal cord nerve — I’m still a bit hoarse, but that’s nothing new for this podcast, and I’m perfectly healthy otherwise. Have a lovely weekend! Yours, Birgit Developing Gutenberg and WordPress As a reminder, WordPress 7.0 Beta 1 is scheduled for February 19th and is considered Feature Freeze during this release cycle. Only bug fixes will make it into WordPress 7.0 after that date, until March 19, 2026, Release candidate 1 will be released. Around that time, the Field Guide will be published and it also comes with a String Freeze, so the translators of the Polyglotts team can start their work in translateing WordPress 7.0 into many languages. Justin Tadlock‘s February developer roundup covers the rush toward WordPress 7.0 Beta 1. Highlights for your development work include the always-iframed post editor, viewport-based block visibility, per-block instance custom CSS, and a restructured Tabs block with inner blocks. You’ll also find updates to the AI Experiments plugin, new UI primitives and components, the reinstated Pullquote block, Navigation Overlay improvements, and wp-env now running on the Playground runtime. Carolina Nymark is back as Core Contributor and she joined me on our first episode of 2026. On the Gutenberg Changelog #126, we talk about Gutenberg 22.3, 22.4 and 22.5 releases. As the three release had over 700 PRs merged, we were only able to cover the major enhancements and a few improvements. It was a fun conversation again. The episode will drop in your favorite podcast app on Sunday. The latest episode is Gutenberg Changelog #125 – WordPress 6.9, Gutenberg 22.1 and Gutenberg 22.2 with JC Palmes, WebDev Studios JuanMa Garrido is part of the release squad for WordPress 7.0 as a co-triage lead. To make is work a bit easier he created WP TRAC Triager. It’s a Chrome extension helper for the WordPress Trac ticket triage workflow and enhances it with smart timelines, universal role badges, keyword change history, and a fully customizable sidebar. It is ideal for WordPress contributors who want to streamline their triage process and make informed decisions based on complete context. The code is available on GitHub. Plugins, Themes, and Tools for #nocode site builders and owners Bud Kraus walks you through building WordPress blocks with Telex, Automattic’s browser-based AI tool that generates block plugins from natural language prompts. You’ll see two real examples — a ChatGPT embed and an editor-only Social Draft block — highlighting both the speed of prototyping and the iterative refinement that vibe coding still demands. Telex handles scaffolding, building, and packaging without a local dev environment, though Kraus is clear that understanding block architecture remains essential once you move beyond experimentation. And I just tested Telex again, and now it also can build block themes from a plain-english prompt. Try it out! Troy Chaplin built ReadEase: Text Resizer — a Gutenberg block that gives your site visitors controls to scale text for better readability. You can choose from four control styles (dropdown, buttons, slider, or icons), configure scale ranges, and scope the effect to the full page or just the content area. Preferences persist via localStorage with cross-tab sync, and the block is fully accessible with keyboard navigation, ARIA labels, and reduced-motion support. Theme Development for Full Site Editing and Blocks Varun Dubey has put together a thorough guide to WordPress Full Site Editing for 2026, covering everything from your first block theme setup to advanced techniques like the Block Bindings API and synced patterns. You’ll find practical code examples for theme.json configuration, custom templates, template parts, and block patterns, along with a step-by-step classic-to-block-theme migration roadmap. It’s a solid reference whether you’re just getting started with FSE or looking to deepen your understanding ahead of WordPress 7.0. “Keeping up with Gutenberg – Index 2025” A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test, and Meta team from Jan. 2024 on. Updated by yours truly.  The previous years are also available: 2020 | 2021 | 2022 | 2023 | 2024 Building Blocks and Tools for the Block editor The saga continues: Ryan Welcher live streamed again on his work on the Icon Block for WordPress 7.0 Ai and WordPress Eric Karkovack sits down with Jason Adams on the WP Minute+ to discuss the AI Team’s big plans for WordPress 7.0. You’ll hear how the Abilities API and MCP adapter lay the groundwork for plugin developers to integrate AI through the WordPress AI client, while WordPress 7.0 aims to ship foundational “under-the-hood” features for your projects. The conversation also covers how web hosts can simplify AI setup and why AI should remain a choice, not a mandate, across the ecosystem. In her post WordPress: From CMS to agentic platform Human Made’s Sarah Jones explains that WordPress is changing from a content management system to a more active platform. This change involves new tools like the Abilities API, which helps plugins function better, and MCP, which allows AI agents to use real site data. The important takeaway for businesses is that these agents have the same permissions as human users, maintaining control while benefiting from WordPress’s large network of 60,000 plugins, which offers advantages that closed systems can’t provide. I revamped my workflow writing tutorials for the Developer Blog and shared some details on my personal blog: my local tutorial creation flow with Claude Code. I walk you through how I build example plugins, draft developer blog posts in block notation, and publish directly to a local WordPress Studio site — all from the terminal. The setup relies on the WordPress MCP Adapter and a custom Content Abilities plugin to give Claude content access locally. The workflow saves me quite a

The best discounts are the ones you don’t have to manage yourself. A lot of WooCommerce store owners want bulk pricing, VIP deals, and smart promotions, but they get stuck because they assume this needs custom code or manual edits. Instead, I recommend setting dynamic pricing rules that apply automatically at checkout, so customers see the right deal at the right time. In this guide, I’ll walk you through my proven methods for how to set up WooCommerce dynamic pricing. This includes quantity discounts, role-based pricing, and advanced rules you can reuse anytime you run a promotion. Quick Summary: To set up dynamic pricing in WooCommerce, I recommend using the YITH Dynamic Pricing plugin for advanced pricing rules or the Advanced Dynamic Pricing free plugin for basic bulk discounts. Why Use Dynamic Pricing in WooCommerce? Setting up dynamic pricing in WooCommerce means your product prices automatically change based on conditions like cart quantity, user role, or the time of purchase. It lets you create flexible pricing rules in your online store instead of offering the same price to every customer. This matters because customers are more likely to complete a purchase when they feel rewarded for buying more or for being a loyal customer. At the same time, you keep full control over your profit margins since the discount rules only apply when specific conditions are met. With the right plugin, you can set up rules like: Bulk discounts (e.g., “Buy 3 or more and get 15% off”) BOGO deals (Buy one, get one free or discounted) Time-limited offers (flash sales that expire after a set time) Role-based pricing (special prices for wholesale customers or members) Cart-based rules (e.g., “Get 10% off orders over $100”) WooCommerce doesn’t include this kind of pricing out of the box, but I’ll show you how easy it is to set up. Plus, I’ll share some bonus tips on how to promote your new discounts for maximum sales. Note: If you haven’t set up your WooCommerce store yet, please read our guide to WooCommerce made simple. You can use the links below to jump to the method of your choice: Method 1: Using the YITH Dynamic Pricing Plugin (Recommended) Method 2: Using Advanced Dynamic Pricing for WooCommerce (Free Plugin) Bonus Ways to Promote Your Dynamic Pricing Offers Frequently Answered Questions About Dynamic Pricing Method 1: Using the YITH Dynamic Pricing Plugin (Recommended) The premium YITH WooCommerce Dynamic Pricing and Discounts plugin gives you complete control over how and when you offer deals in your store. It’s ideal for store owners who want to run advanced promotions like: Buy 2, get 1 free (2×1), Buy 3, pay for 2 (3×2) BOGO offers and Buy X, Get Y Free Quantity-based discounts (e.g., 20% off when buying 5+) User role-specific pricing (e.g., wholesalers, members) Cart-based deals, free gifts, and free shipping Black Friday flash sales Checkout-only promotions Overall, this tool is ideal for setting multiple dynamic pricing rules that work together, even in complex use cases. Step 1: Install and Activate the Plugin First, you need to install and activate the YITH WooCommerce Dynamic Pricing & Discounts plugin. For details, see our tutorial on how to install a WordPress plugin. Note: YITH Dynamic Pricing is a premium plugin. While there is no free version, its powerful features are well worth the investment for growing online stores. Step 2: Add Dynamic Pricing Rules Upon activation, visit the YITH » Dynamic Pricing & Discounts page from the WordPress dashboard and click the ‘+ Add Rule’ button. This will open a popup where you can choose from several pre-made templates for common discount types. I’ve found them to be really helpful when you want to get started quickly without configuring everything from scratch. For example, if you want to offer a discount based on how many items a customer adds to their cart, just choose the ‘Quantity Discount’ template. In this tutorial, I’ll be walking you through this specific template, but the setup process for other dynamic pricing rules is very similar. Once you do that, you’ll be taken to the rule setup screen. Rule setup quick reference: Name: Use a short, descriptive name so you can easily find the rule later. Priority: Lower numbers run first. A rule with priority 1 will override a rule with priority 10. Overlapping rules: If multiple rules apply to the same product, only the highest-priority rule is used. Example: Discount rule Priority What happens Buy 2 T-Shirts, Get 1 Free 1 This deal is applied to t-shirts 10% Off Everything 10 This discount applies to other items Because the BOGO deal has a higher priority (a lower number), it overrides the store-wide discount for t-shirts. Step 3: Set Triggers for Your Pricing Rule Now, scroll down to the ‘Trigger’ section to choose where this rule will apply. You can apply it to: All products in the store Specific product categories Products with certain tags Individual products If you choose specific products, then a new field will appear where you can manually select the exact products you want this discount to apply to. I recommend this option when you want to run deals on seasonal collections or slow-moving inventory. Step 4: Configure Pricing Rules After that, move to the ‘Rule Configuration’ section. This is where you define exactly how the pricing will work. There are two main options here: Pricing option How it works Best used for Example Tiered Pricing(Price set for interval unit) The discount increases as customers buy more items. “The more you buy, the more you save” deals. 10% off for 5–9 items Specific Quantity Pricing(Price set for fixed units) A specific discount applies only when an exact quantity is reached. Precise promotions where you want tight control. $10 off when buying 2 items Next, under the ‘Rule Application’ section, you can decide who should get this discount. You can make it available to all customers or only specific user roles (like wholesale customers, subscribers, or VIP members). You can even

Ever dreamed of seeing the mobile app of your membership site or course in the App Store and Google Play?  Imagine your members pulling out their phone and tapping your app on their home screen. That means they can instantly dive into your courses, community discussions, and exclusive content without worrying about multiple browser tabs or forgotten passwords.  Sadly, building a native mobile app has always meant hiring expensive developers. We’re talking thousands of dollars and months of waiting. And then there’s the never-ending headache of keeping your website and app in sync. It simply shouldn’t cost a small fortune to put your membership business in your members’ pockets. That’s why today, I’m excited to introduce the MemberPress AppKit addon.  MemberPress is the #1 WordPress membership plugin used by smart creators who’ve collectively earned over $2.5 billion in revenue.  With the AppKit addon, you can build and launch a fully branded iOS and Android app for your membership site, without touching a single line of code. We built AppKit so that any membership site owners can claim the most valuable real estate in their business: their members’ home screen.  Think of it as having your own app development tool built right into your WordPress dashboard. It gives you total creative control without the heavy budget. Background Story – Why AppKit? As you may know, MemberPress joined the WPBeginner Growth Fund in 2018.  Since then, I’ve watched the MemberPress community grow into one of the most passionate groups of creators, educators, and entrepreneurs in the WordPress ecosystem. And one request kept coming up, over and over again. “How do I get my membership site into an app?” The reasoning was always the same. Members were already consuming content on their phones. They wanted push notifications instead of emails that get buried. They wanted the convenience of tapping an icon instead of typing a URL. And they wanted their brand to feel as polished and professional as the big players in their space. But every time someone explored the option of building an app, they ran into the same wall: custom app development starts at $10,000 to $50,000+ and takes months. Even the “affordable” app-builder platforms required learning entirely new tools, maintaining separate content systems, and paying ongoing monthly fees that added up fast. That didn’t sit right with me. If MemberPress could already power their entire membership business from WordPress, why should creating an app require starting over from scratch on a completely different platform? So we set out to build something that felt native to the MemberPress experience. Built right inside WordPress, using the Gutenberg editor you already know, with your courses, communities, and content flowing in automatically. That’s exactly what MemberPress AppKit delivers. What is MemberPress AppKit? MemberPress AppKit is a dedicated WordPress plugin that turns your existing MemberPress site into a professional, fully branded mobile app for both iOS and Android. Everything is managed from your WordPress dashboard. If you can navigate WordPress, you can build an app… it’s that straightforward. AppKit isn’t a separate platform you need to learn. It’s an extension of the MemberPress ecosystem you’re already using. Your courses, your community features, your membership content… it all flows into your app automatically, staying perfectly in sync with your website. Full Brand Control with Drag-and-Drop Design First impressions matter, and your app should look and feel like your brand… not like a generic template with your logo slapped on top. AppKit gives you an easy drag-and-drop interface that lets you customize every visual detail of your app in minutes. You control the typography, colors, logos, and even custom iconography to make your app feel premium and uniquely yours. The best part? You build app-specific pages right inside WordPress using the Gutenberg block editor you already know. There’s no new design tool to learn, no separate content management system to maintain. If you can build a WordPress page, you can build an app screen. AppKit supports a full range of Gutenberg blocks natively: paragraphs, headings, images, galleries, videos, buttons, columns, and more. They’re all rendered as true native app elements, not clunky web views. Your app loads fast and feels smooth, just like the apps your members already love. Smart Navigation That Feels Native The way people navigate a mobile app is completely different from how they browse a website. Scrolling through a long menu is not ideal for a mobile app. AppKit handles this with professional navigation features that make your app feel like it was built by a dedicated development team: Native Tab Bar: Keep your most important sections, like courses, community, profile in a single thumb-tap away at the bottom of the screen. “More” Tab: Organize secondary content neatly under a “More” tab so your main navigation stays clean and focused. Smart Menus: Show different navigation to logged-in members versus guests. Members see their courses and community, while visitors see a “Join Now” page that drives signups. Push Notifications That Drive Real Engagement Email inboxes are crowded. Open rates are declining. But push notifications? They land directly on your members’ home screens with near-instant visibility. With your app on their phone, you can send targeted push notifications that drive up to 7x more engagement compared to email alone. Use them to: Alert members when new content drops Remind students about courses in progress Announce flash sales or limited-time offers Share community updates and discussion highlights This is the kind of direct access to your audience that email marketers dream about — and it comes built into every app you create with AppKit. Courses Your Members Can Crush Anywhere Modern learning does NOT necessarily happen at a desk. It happens in real life during everyday moments when you have a few minutes to learn something new. MemberPress AppKit brings your entire course curriculum into a mobile-native experience that meets your students exactly where they are. Seamless Course Display: Add your MemberPress courses to the app using Gutenberg blocks. Set up carousels, filter by category

Este ensayo también está disponible en español. This is my story with WordPress, a tool that changed the way I work and how I connect with the world. The Starting Point: From Sociology to Design I am often asked how someone with a degree in Sociology ended up specializing in web design and development. My answer is always the same: what you study at twenty does not have to determine your profession forever. I studied Sociology because I wanted to understand human behavior and social structures. That background helps me enormously today when I analyze user behavior on websites, applying scientific rigor and both quantitative and qualitative techniques that I learned during my studies. My true passion for technology began much earlier, driven by my love for writing stories as a child. I discovered that computers were “magic”: you could write, erase, and correct without crossing things out. That fascinated me. I spent countless hours in front of the computer, learning on my own. In 2001, one of my brothers moved to the United States, and my parents installed internet at home so they could communicate with him. At that time, most families in Spain did not yet have internet access at home, so I was lucky. You had to connect using a 56 Kb modem that made a very distinctive noise, and you could not use the phone while you were online. Those were the days. That same year, I designed my first website for an NGO that my uncle had just founded. I built it using MS FrontPage, with tables, and with the Trebuchet font—one of the few typefaces you could reliably use at the time, and which I found more interesting than Verdana or Tahoma. Some traces of that website can still be found on the Wayback Machine. There were no animated GIFs, although I must admit it did have a visitor counter. While I was studying for my degree, I worked in an internet café, surrounded by children playing Counter-Strike and immigrants making their first video calls to see their families from Spain. There, I began designing in a self-taught way: logos, flyers, and even the sign for the storefront. I learned how to use design software to send files to print, struggling with color conversion, font embedding, and all the quirks of print design. After graduating in Sociology, I joined a foundation as an intern in the Creativity and Systems department. My first task was laying out a 400-page employment guide. I spent nearly ten years there as an editorial designer, specializing in branding and employer branding, helping companies become more attractive to potential candidates. I also had the opportunity to design my first websites and web applications. I learned how to collaborate with developers and understood what developer handoff really means, as well as the specific challenges of interaction design, which is very different from print design. However, after almost a decade, I felt I had hit a ceiling. I needed independence and wanted to start my own business. Discovering the WordPress Community in 2016 In 2016, I decided to register as a self-employed professional. I already knew web design, but in order to offer a better service to my clients, I decided to learn web development. I completed a specialized master’s degree in WordPress, where I learned PHP, MySQL, AJAX, JavaScript, and more. I quickly understood that WordPress was the most valuable content management system for giving clients independence. I did not want my clients to depend on a developer just to change a simple piece of text on their website. At first, WordPress was just a free and open-source tool to me. While looking for WordPress courses to continue learning, I discovered the WordPress Madrid Meetup in 2017. At one of those meetups, I learned that WordCamp Madrid was about to take place, so I attended my first WordCamp. At WordCamp Madrid, I signed up for Contributor Day at the translations table led by Fernando Tellado. I remember the excitement of translating my first strings for a caching plugin and the thrill of seeing my name appear shortly afterward in the contribution history. That day, I understood that WordPress was not just code: it was people. A few weeks later, I attended a WordPress Meetup in Collado Villalba and realized that I also had something to contribute. The following month, I was already giving my first talk, about workation. From Attendee to “WordCampaholic” My involvement went from zero to one hundred. In 2017, I gave my first talk at a WordCamp, at WordCamp Santander. In 2018, I set myself the challenge of speaking at every WordCamp in Spain. The Spanish WordPress community is very active, and in 2018 and 2019 there was almost one WordCamp every month—and I attended all of them. I have given more than 70 unique talks around the world, from Ukraine to Colombia, and I have taken the stage at WordCamp Europe twice. Today, I am proud to be the fifth person worldwide with the most talks published on WordPress.tv, the first in Spanish, and the first woman globally in this ranking. For me, sharing knowledge at WordPress events is a way of giving back to the community everything it has taught me. I do it out of love for this project and out of the conviction that diversity is essential for the prosperity of our community. In a sector where female role models are sometimes scarce, I try to encourage other women to step onto the stage. Geographic Freedom and the Concept of “Workation” Working on WordPress websites has allowed me to maintain geographic freedom. I have visited more than 40 countries—sometimes on vacation, and other times on workation: working while vacation. I now take advantage of my travels to attend community events and reconnect with friends. WordPress allows me to travel with purpose, connecting with people from different cultures—something my background in Anthropology taught me to value deeply. A Family Called Community In the WordPress