HeroPress: Finding autonomy through WordPress
Ovaj esej dostupan je i na hrvatskom jeziku. Dieses Essay ist auch auf Deutsch verfügbar. Here is English audio of Edo’s essay, read in his own voice. I started working with WordPress in 2020. I joined a digital agency and was at the start of my professional career. I had freshly completed a developer bootcamp where we learned about web development concepts and the basics of JS, HTML and CSS. I was initially hired as a frontend developer, but soon expanded my role to UX design and WordPress. Overcoming prejudice Initially, I was hesitant about working with WordPress. In some developer circles, it was looked down upon. I thought someone might think less of me for using such a basic tool instead of doing the real thing, since coding was considered the “proper” way to build things. After some initial resistance, I managed to let go of my prejudice and started enjoying it. The process involved designing the website in Figma and then implementing it via WordPress. Although I like to write code, I always thought of myself as more of a visual person than a coder, so this felt quite satisfactory. In the Agency we worked mostly with Elementor, and even though there were some trade-offs when using it, I still remember how glad the benefits made me feel. I could implement scroll animations and various custom effects just by adjusting a couple of settings. It was great! Shift in perspective As time progressed and I became more fluent in WordPress, I stopped thinking only from a design and frontend perspective and started seeing the bigger picture. Besides getting familiar with SEO, I began to understand the relationship between design decisions, business goals, and real-world constraints. I also realized that I no longer had to wait for someone else to finish the project. Design didn’t end at handoff, and implementation didn’t end at developing the frontend. I could take a project from an initial idea to a finished, high-quality website all on my own. WordPress made that possible without requiring me to become a backend specialist. Delivering complete value These insights changed my role more than any job title ever could and encouraged me to start freelancing. I took part in bigger, team-oriented WordPress projects, but I also worked on smaller ones where I was responsible for the whole process, from the initial “get-to-know-you” interview with the client to the final approval. I came to understand how design decisions influenced performance, how content structure shaped SEO, and how visual complexity affected load times and maintenance. As I gained more experience, the scope of my work expanded. I was no longer just a designer or developer. Over time, I started to understand the business side of projects as well. It became clearer how a website fits into a broader strategy, how it supports client goals, and how decisions influence long term value. WordPress allowed me to develop a more strategic mindset. It helped me move from purely operational work toward strategic thinking. That broader business perspective became just as important to me as the technical execution itself. The feeling of being able to provide a complete product to the client and own the entire process felt exciting because it satisfied my need for autonomy. First time I truly felt responsible for the entire outcome was while developing a full hotel website from start to finish. Publishing the site felt different. Since working in a team is a collaborative activity, there is always sharing of responsibility, giving each other support and feedback. This is why this felt different. It was only me. It was not a contribution. It was owning the project from start to finish. Seeing the site live, functional, and in real use made this shift clear. It felt exciting to be able to deliver the full outcome. Even if WordPress is not suitable for every use case and even if there are certain trade-offs, for someone like me, who wanted to feel autonomy and experience delivering a product from the initial idea to completion, WordPress was the right tool. It didn’t just teach me how to build a website or implement SEO. It taught me how to deliver real value to a client. Conclusion If I had to summarize what WordPress changed in my life, it would be that it helped me become more autonomous. It allowed me to take responsibility for entire projects and deliver complete value to clients, from idea to finished product. It also exposed me to a much larger number of real-world projects, clients, and challenges. That volume of experience shaped my growth more than any single tool or role. More projects meant more conversations, more constraints and more responsibility. In that sense, WordPress wasn’t just a tool for me. It helped me evolve from a designer and developer into a more complete professional. Someone able to understand problems, deliver outcomes, and think beyond individual tasks. Pronalaženje autonomije kroz WordPress Ovdje je hrvatska audioverzija Edovog eseja, pročitana njegovim vlastitim glasom. S WordPressom sam počeo raditi 2020. godine, na samom početku svoje profesionalne karijere. Pridružio sam se digitalnoj agenciji nakon što sam završio developerski bootcamp na kojem smo prošli osnove web razvoja te rad s JS-om, HTML-om i CSS-om. Isprva su me zaposlili kao frontend developera, ali se moja uloga ubrzo proširila na UX dizajn i WordPress. Suočavanje s predrasudama U početku sam bio skeptičan prema WordPressu. U nekim developerskim krugovima na njega se gledalo s visoka. Imao sam dojam da će netko pomisliti kako radim s lakšim alatom, umjesto da radim stvari “kako treba”, kroz čisti kod. Nakon početnog otpora, ta se percepcija promijenila. Počeo sam uživati u procesu. Prvo dizajn u Figmi, zatim implementacija kroz WordPress. Iako volim pisati kod, uvijek sam sebe doživljavao više kao vizualni tip nego kao klasičnog programera. Ovakav način rada mi je prirodno odgovarao. U agenciji smo najčešće koristili Elementor. Imao je svoja ograničenja, ali prednosti su mi bile važnije. Mogućnost da relativno brzo implementiram animacije na
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