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I once spent four hours researching a single blog post before I ever wrote a word. This is a common trap for WordPress bloggers who spend hours analyzing competitors just to rank on page one. That’s why we moved our workflows at WPBeginner to AI-powered briefs. We use tools like SEOBoost for content outlines and AIOSEO for search engine optimization, which helps our writers focus on the expert insights that readers want. In this guide, I will show you my strategy for using AI to create content briefs so you can grow your blog without losing quality. Quick Summary AI-powered content briefs speed up how we create content at WPBeginner. What used to take hours of manual research now happens in minutes, giving our writers more time to focus on adding the insights and personal experiences that readers actually care about. You can use LowFruits to find ranking opportunities, SEOBoost to create briefs, AIOSEO to write in WordPress, and Uncanny Automator to automate everything. Let AI handle the research while you provide the expertise that makes your content worth reading. Why Create AI-Powered Content Briefs for Your WordPress Blog? Creating AI-powered content briefs saves you time and helps you publish better content that actually ranks. Instead of spending hours manually analyzing search results, AI tools can scan the top 30 ranking pages in minutes and tell you exactly which topics you need to cover. I’ve found that AI-powered briefs give you something manual research often misses: data-driven insights about what your competitors are doing right and where they’re falling short. This means you can create content that fills those gaps and offers something new to readers. I like to think of this as the ’80/20 Rule of Blogging’. The AI handles the 80% of the work that is repetitive, like gathering data, analyzing competitors, and structuring headings. This frees you up to focus entirely on the 20% that actually builds an audience: your personality, stories, and expertise. Here’s why AI-powered content briefs work so well: Scale your content production without sacrificing quality – AI handles the repetitive competitor research, freeing up your time to focus on content strategy and creating unique insights that only you can provide. Discover patterns humans might overlook – AI can instantly identify ‘People Also Ask’ questions, related topics, and competitive gaps across dozens of top-ranking pages, giving you a complete picture of what searchers want to know. Let AI build the skeleton so you can add the expertise – AI-powered briefs provide the structure and SEO benchmarks, while you focus on adding personal experience, original data, and the expert insights that make your content stand out. At WPBeginner, we use AI-powered briefs to handle the heavy lifting of SERP analysis. This makes sure our writers hit every SEO benchmark while leaving room for the unique expert insights our community expects. The result is content that ranks well and provides real value to readers. Pro Tip: In the age of AI Search, ranking on Google is only half the battle. You also want to be the source that AI tools actually quote in their answers. For more on this strategy, see our guide on how to get your WordPress content cited by AI tools. Choosing the Right AI Brief Workflow Before you begin, it’s important to understand that there isn’t just one way to build a brief. Depending on whether you’re writing the post yourself or managing a team of freelancers, you might choose a different method. Each workflow I’ll show you serves a specific purpose in your content creation process. Some help you find ranking opportunities, while others streamline collaboration with writers or automate your entire briefing system. Here’s a quick overview to help you choose the right approach: If you want to… Use this Method End Result Rank faster by targeting easy keywords Method 1: LowFruits A list of keyword clusters and ‘weak’ competitors to target. Outsource to a writer Method 2: SEOBoost A professional, shareable URL or PDF brief for a freelancer. Write the post yourself Method 3: AIOSEO A pre-structured WordPress draft with SEO benchmarks. Automate a high-volume blog Method 4: Automator A system that creates briefs automatically from a simple form. I recommend starting with the method that matches your current workflow. If you’re just getting started with content briefs, then Method 2 (SEOBoost) or Method 3 (AIOSEO) will give you the most immediate value. Method 1: Using LowFruits for Targeted Keyword Insights LowFruits, the best keyword research tool for WordPress, helps you find keywords that you can actually rank for. It works by scanning search results to find ‘weak spots,’ like forums or low-authority sites that made it to the first page. Since these pages are easy to beat, they are the perfect opportunity for you to rank fast with better content. At WPBeginner, we use LowFruits to identify these content gaps first, and then we feed those keyword clusters into our AI brief tools. The breakthrough comes when we identify an angle or approach that none of those top-ranking forum threads or competitor articles have covered yet. That’s where our expert insights make the biggest difference. Step 1: Find Your Weak Spot Keywords To get started, head over to the LowFruits website and create your account. Once you are inside the dashboard, you can simply click on the ‘Keyword Finder’ menu option on the left. On the next screen, simply enter your seed keywords into the ‘Keywords’ field. If you aren’t sure which keywords to start with, then see our complete guide on how to do keyword research for your WordPress blog. You can also select a specific country and language if you are targeting a specific audience. Once you are ready, click the ‘Generate’ button to run the report. The tool will analyze the top search results and highlight pages with low domain authority, forum threads, or user-generated content that are ranking. Look for keywords with multiple ‘weak spots’ (often marked with a green fruit icon) in

Happy Saturday! It’s been another interesting week in WordPress, Gutenberg and AI. If you would like to know more about my two weeks in New York and the immersive AI training there, here is a post for you. What Automattic’s AI Enablement Training Means for WordPress. And now, enjoy all the videos, blog posts and podcasts below. Yours, Birgit Developing Gutenberg and WordPress WordPress 7.0 Beta2 is now available for testing. How? Glad you asked. The Test team has compiled a great list in their post Help Test WordPress 7.0. It’s the perfect way to learn what’s in the new release and you can help find bugs, that could be squashed before the final release. Ray Morey, editor of The Repository, has some details in WordPress 7.0 Beta 2 Ships With Connectors UI, Delivering on Mullenweg’s AI Vision Ella Van Durpe shares what’s shifting with the iframed post editor in WordPress 7.0: instead of checking all registered blocks across your plugins, WordPress will now only look at blocks actually inserted in the post. If they’re all Block API version 3 or higher, you get the iframe — if not, it steps back gracefully. Full enforcement isn’t happening in 7.0, but Gutenberg plugin 22.6 enforces it for classic themes to gather real-world feedback first. Release lead Bernie Reiter, published a new version, Gutenberg 22.6 and in his release post What’s new in Gutenberg 22.6? (25 February) he highlighted: In-Editor Revisions: Visual Change Tracking Icon Block Navigation Overlay Client-Side Media Processing Real-Time Collaboration Gallery Lightbox Navigation Other Notable Highlights Jessica Lyschik, senior developer at Greyd, and I had fun recording another Gutenberg Changelog episode. We discussed the main user-facing features coming to WordPress 7.0. As always the episode will arrive at your favorite podcast app over the weekend. Anne McCarthy shares a candid look at iterating on Notes features in WordPress that didn’t quite make the 7.0 cut. Built with Claude Code as part of her “Learn AI deeply” efforts, the three PRs in progress cover show/hide notes on the canvas, filter options (she leans toward “Open” over “Unresolved”), and compact note display. Questions around a resizable sidebar and UX friction remain open — your feedback on the PRs is warmly welcomed. The latest episode is Gutenberg Changelog #126 – Gutenberg Releases 22.3, 22.4, 22.5 and WordPress 7.0 with special guest Carolina Nymark, author at fullsiteediting.com and long time contributor. Plugins, Themes, and Tools for #nocode site builders and owners Tom Finley introduces Block Zapper, a utility block that strips custom colors, spacing, typography, and backgrounds from WordPress block patterns in one click — so you can actually use them as clean starting points. You get granular control: preserve images and cover backgrounds while clearing everything else. Finley’s one important warning: it’s largely vibe-coded with AI assistance, so sandbox it thoroughly before touching any real project, and move your zapped blocks out before leaving the editor. This seems to be inline with the Content Only Pattern editing experience, core contributors also try to achieve abstracting away the design aspects of working with patterns for content creators. It’s about to come to WordPress in 7.0 (or 7.1, the jury is still out) It is already available in the Gutenberg plugin 22.6 and this GitHub comment by Ramon Dodd. Carleton University’s Troy Chaplin built the Block Accessibility Checks plugin to catch what the WordPress block editor won’t — out-of-order headings, missing image alt text, and other gaps that slip through unexpectedly. Chaplin joined Chris Reynolds, Pantheon, on this week’s YouTube Livestream for a walk-through of how the plugin validates your content in real time and flags issues before they reach your readers. A practical tool for anyone serious about making their content genuinely accessible to everyone. On WP Builds, Nathan Wrigley sits down with Ian Svoboda, a veteran of 10up, GenerateBlocks, and GeneratePress, to unpack the Content Area Block plugin. Born from a news site needing multiple editable regions per template, the plugin solves WordPress’s single-content-area limitation without meta field workarounds. You’ll hear about the technical hurdles — duplicating core hooks, navigating unstable APIs — and why this capability still hasn’t made it into Core. Rodolfo Melogli is the organizer of the Checkout Summit in April and editor of the WooWeekly newsletters. In his recent blog post, he discusses WooCommerce Checkout Block adoption and explains that most merchants still use the classic Shortcode even after two years of the block being the default option. The main issue is hesitation around plugin compatibility. Although WooCommerce data shows a 27% boost in conversions with the block checkout, the ecosystem has not fully adapted, and merchants are reluctant to risk disrupting their working stores. Theme Development for Full Site Editing and Blocks If you’ve ever wondered where your custom CSS actually lives — or should live — this comprehensive guide on 14 ways to add custom CSS in the WordPress Block Editor is your new reference. Covering everything from theme.json structured properties and CSS variables to per-block Additional CSS, Block Style Variations, and wp_enqueue_style(), you’ll find a decision guide to match each method to your role, whether you’re a site builder, designer, or theme developer. Jon Ang, Human Made, made the case that WordPress in 2026 escapes the complexity tax that headless and composable stacks imposed on enterprise teams. The Site Editor, combined with Synced Patterns, Block Bindings, and the Interactivity API, now forms a structured visual system that scales alongside enterprise design systems without forcing teams into heavyweight JavaScript frameworks or fragile third-party glue. As Ang put it, it becomes a system interface “where visual work is grounded in real content models”.  “Keeping up with Gutenberg – Index 2026” A chronological list of the WordPress Make Blog posts from various teams involved in Gutenberg development: Design, Theme Review Team, Core Editor, Core JS, Core CSS, Test, and Meta team from Jan. 2024 on. Updated by yours truly.  The previous years are also available: 2020 | 2021 | 2022 | 2023 | 2024 Building Blocks and Tools for